with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...

e-commerce has made life simple and innovative of individuals and groups consumer behavior in online shopping is different from the physical market where he has access to see the product. the purpose of the research was to study the consumer behavior in online shopping of electronics especially in iran. primary data was collected through the questionnaire survey and by emails from personal cont...

previous electronic commerce (ec) studies have found thatconsumer characteristics are important when considering issues related tothe acceptance of online shopping. however, most studies have focusedon a single product or similar products. the effects of different producttypes have been relatively neglected. to overcome this limitation, thepurpose of this study was to explore the effects of dif...

The business-to–consumer is the most visible business type of electronic commerce. Online shopping allows companies to provide product information and direct sales to their consumers. In order to effectively drive consumers to accept electronic commerce and online transactions, there is an urgent need to understand the factors that influence consumer behavior towards continued use of online tra...

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

Counterfeiting causes hundreds of billions dollars of losses around the world every year. Due to the growing prominence of online commerce, the seriousness of the situation could soon become much worse. Hence, reaching a clear understanding of the fundamental economic incentives behind this practice is of vital importance. In this paper, we investigate a problem within which a firm selling a co...

The three articles for week 5 all deal with business-to-consumer electronic commerce. B2C e-commerce represents the most visible part of e-commerce, and it has forever changed the way many people shop. Most people enjoy the convenience and time saving resulted from online shopping. One recent study found that the more time-starving a consumer is, the more likely he or she will shop online. Othe...

Abstract: Online shopping is a process in which buy goods or services through the Internet. With large of consumer using Internet for online shopping, it is not clear what drives them to shop online (Monsure et al., 2006) and studies regarding consumer behavior towards online shopping in the Malaysian environment is still limited number (Haque and Khatibi, 2006). Thus, this study objective is t...